Hey gorgeous, I’m Annilie — Co-Founder of The Bridal Loft and your new bridal hype girl.

I grew up in Miami surrounded by fashion, pageants, and big dreams — Cuban coffee in hand and heels on my feet. I started my career in front of the camera as a professional model and TV host (yes, I once talked sports in full glam!), and eventually found myself traveling the world as a brand ambassador for a luxury watch brand, leading sales trainings, marketing, and living out of a suitcase — in the best way.

In 2019, I traded beaches for mountain views and made Greenville home — the perfect place to raise my family and finally slow down (just a little). After spending four years immersed in the bridal world here, I saw a need for something more elevated — more personal, more intentional, more you.

That’s how The Bridal Loft was born: a luxe little escape where every detail is curated, every gown is designer, and the energy is champagne-level only. It’s a one-of-a-kind experience with expert styling, good vibes, and a whole lot of love.

Let’s find the one together. ✨

Hi lovely, I’m Pam Sammons, Co-Founder of the bridal loft & Vibe Curator

“I’m a proud Thai-American mom of three amazing daughters, married to my wonderfully supportive and super-smart husband, whom I met on a co-ed adult softball team! In 2017, we moved to Greenville to escape the hustle and bustle of Northern Virginia and embrace a more laid-back lifestyle.

After college, I began my career in the intelligence field, but soon I discovered my true passion for all things creative, beautiful, crafty, and sparkly! I enrolled in a small esthetics institute to master makeup artistry, and before I knew it, I was doing makeup for brides! But once my girls came along, I knew I wanted to be a stay-at-home mom, so I dove into volunteering in school PTAs and classrooms. As my girls grew, I started dreaming of opening a fabulous fashion and accessory boutique to share with them, and I am now thrilled that this dream is coming true!

When I’m not having a blast at the store, you can catch me driving around as the “mom taxi,” cheering on my girls at all-star cheer, tennis, and softball games, soaking up the sun by the pool, volunteering for the high school booster club, adding rhinestones to everything I own (because why not?), and making unforgettable memories with my family! Life is good, and I’m loving every moment!

I look forward to helping you find the dress of your dreams at our bridal boutique! Wedding dress shopping should be fun and stress-free. My goal is to ensure you feel happy and confident in finding the perfect dress for your special day!”