Hey gorgeous, I’m Annilie — Co-Founder of The Bridal Loft and your new Bridal Hype Girl.

I grew up in Miami surrounded by fashion, pageants, and big dreams — Cuban coffee in hand and heels on my feet. I started my career in front of the camera as a professional model and TV host (yes, I once talked sports in full glam!), and eventually found myself traveling the world as a brand ambassador for a luxury watch brand, leading sales trainings, marketing, and living out of a suitcase — in the best way.

In 2019, I traded beaches for mountain views and made Greenville home — the perfect place to raise my family and finally slow down (just a little). After spending four years immersed in the bridal world here, I saw a need for something more elevated — more personal, more intentional, more you.

That’s how The Bridal Loft was born: a luxe little escape where every detail is curated, every gown is designer, and the energy is champagne-level only. It’s a one-of-a-kind experience with expert styling, good vibes, and a whole lot of love.

Let’s find the one together. ✨

Hey future Mrs.! I'm Pam Sammons, Co-Founder of The Bridal Loft & The Guardian of the Gowns.

I'm a proud Thai-American mama of three incredible daughters, married to my super smart and supportive husband, who I snagged on a co-ed softball team, because apparently that's where love happens! In 2017, we left the chaos of Northern Virginia for the sweet, slow-paced life in Greenville.

After college, I worked in the intelligence field, but quickly realized my heart belonged to all things sparkly and creative. I studied makeup artistry and fell in love with bridal makeup! When my girls arrived, I traded my career and brushes for mom life where I did a lot of volunteering at their schools. As they grew, so did my vision for a fabulous boutique where fashion, sparkle, and girl power collide!

When I'm not living my best boutique life, I'm in "mom taxi" mode, cheering way too loudly at my girls' competitions and games, soaking up sunshine by the pool, bedazzling everything I own (rhinestones make everything better!), and making the best memories with my favorite people!

I'm SO excited to help you find THE dress! My mission? Make sure you feel absolutely amazing and confident in the gown that's perfect for YOU!